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Showing posts from October, 2011

You Are The Brand

You’re an author. Therefore you need a brand. Something that lets the world know what you and your book are all about.But what is it? There’s a ton of articles on the internet about how to build a brand, many of them written by social media and marketing gurus.
I’m no guru, but I’ll tell you what I think platform and brand boils down to: being yourself.
If I were trying to build a platform/brand, I would start by asking myself what writers I enjoy following, whether it be on their blog or a social media site. What drew me to them? What made me buy their books? Usually it’s because I like what they have to say. Or because I have similar interests.
Building a brand – to me - is as simple as making a list of your interests and what your books are about.
For me, it would be something like:
Writing horror/thrillers Writing advice/tips Publishing Fantasy/horror art Playing guitar Metal/classic rock/blues music Horror movies
Tweet/post about your interests. If you’re on Twitter, you’ll attract those …

Random Tattoo Art

A piece of tattoo art I recently finished. I just submitted some of my designs to a tattoo website. Also toying with the idea of opening an Etsy store and making some art available for sale online.

The Birth of Jack Vincent

Horror has always been my first love, followed by crime novels. I'm a big fan of Elmore Leonard, Dennis Lehane, and Ken Bruen. Duane Swierczynski has become a recent favorite, as well. I wanted to start penning some crime novels but release them under a different name, as to differentiate them from my horror novels.

So I chose the name Jack Vincent. Jack because it's a solid name. Sturdy. I've always liked it. Vincent was my dad's middle name.  My first release under the Jack Vincent name is UNDERWORLD.  It's a short story featuring ex-cop Cody Garrett. Garrett was created for THE HOLLOW, and I liked him so much I wanted to possibly do a series of books with Garrett as the main character. He fixes things for people who can't go to the cops. And he's not afraid to get his hands a little bloody. Or a lot bloody.

Here's the cover for UNDERWORLD. It's 99 cents and you can find it here: